Before Humanology®, Directors and Executive Managers had no choice but to guess when it came to choosing how to position their enterprise among the competition, what to name their products and services, how to package them, and how best to bring them to market. There is a reason why advertising is regarded as an art more than a science, and why ad agencies are shuffled regularly.
Because human nature has been a mystery, Directors and Executives have had no choice but to look for managers with a proven track record, hoping they will be able to replicate their previous successful performances. Unfortunately, guessing leads to inconsistent results.
Note: Sportscasters who make a living predicting the outcome of athletic events look like gurus one week and buffoons the next.
Without science from which to work, managers are relegated to making educated guesses. However, although their guesses may be educated, they are still guesses. Those making important and sometimes critical decisions are sure to guess wrong at least some of the time.
Note: As they say, “There are no old successful gamblers.” The law of averages will eventually rear its ugly head, and winnings will be offset by what they will surely lose.
The science of Humanology® eliminates the uncertainty. Directors and managers no longer have to guess regarding any aspect of doing business.
The section called “Learning” features multiple options for acquiring the knowledge of Humanology®. We recommend highly for business leaders and decision makers to start there. What they and their people will learn will empower them personally and professionally in a myriad of ways.
Beyond acquiring general knowledge with regard to understanding human nature, you can get assistance in specific areas of business by visiting the several links on the vertical menu in this section.